:root{--purple:#25005b;--violet:#7029ef;--lilac:#e5d5ff;--ink:#25005b;--muted:#645b72;--paper:#fff;--line:#d9d2e3;--display:Impact,'Arial Narrow',sans-serif;--body:'DM Sans',Arial,sans-serif;--radius:40px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:120px}body{margin:0;background:var(--purple);color:var(--ink);font-family:var(--body);font-size:16px;line-height:1.65}body.modal-open{overflow:hidden}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button,a,input,select,textarea{-webkit-tap-highlight-color:transparent}button{cursor:pointer}button:disabled{cursor:wait}img{max-width:100%;height:auto;display:block}figure{margin:0}h1,h2,h3,h4,p{margin:0}h1,h2{font-family:var(--display);font-weight:400;line-height:1.04;letter-spacing:-1px}h1{font-size:clamp(56px,6.5vw,96px)}h2{font-size:clamp(44px,5.1vw,72px)}h3{font-size:28px;line-height:1.25;letter-spacing:-.8px}h1 em,h2 em{font-family:Georgia,serif;font-weight:400;text-transform:none;letter-spacing:-2px}p+p{margin-top:20px}p{overflow-wrap:break-word}ul{padding-left:20px}button{border:0;background:none;color:inherit}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible,[tabindex]:focus-visible{outline:3px solid #bd85ff;outline-offset:5px}[hidden]{display:none!important}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}.skip-link{position:fixed;top:-80px;left:20px;background:#fff;padding:12px;z-index:200}.skip-link:focus{top:12px}.eyebrow{display:block;font-size:11px;font-weight:800;letter-spacing:1.6px;text-transform:uppercase;margin-bottom:18px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:26px;padding:15px 24px;border-radius:100px;font-size:12px;font-weight:800;line-height:1.4;min-height:52px;text-transform:uppercase;letter-spacing:.6px;transition:background .2s,transform .2s}.button:hover{transform:translateY(-2px)}.button>span{font-size:22px;line-height:1}.button-light{background:#fff;color:var(--purple)}.button-light:hover{background:#e5d5ff}.button-purple{background:var(--violet);color:#fff}.button-purple:hover{background:#4d12b7}.card-link{display:flex;align-items:center;justify-content:space-between;gap:15px;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.5px}.card-link>span{font-size:24px}.lead{font-size:21px;line-height:1.6}.reading-note{font-size:12px;line-height:1.8;color:var(--muted);margin-top:24px}.white-panel{background:#fff;border-radius:var(--radius)}.page-panel{padding:76px max(5vw,24px) 90px}.page-panel>h1{margin-bottom:26px}.page-panel>.lead{max-width:800px}.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:35px;margin-bottom:45px}.section-heading>div{max-width:880px}.section-heading p{font-size:19px;line-height:1.65;margin-top:25px;max-width:710px}.section-heading>.button{flex-shrink:0;margin-bottom:6px}.section-heading h1{max-width:1000px}.section-heading .eyebrow{margin-bottom:23px}
.site-header{position:sticky;top:0;z-index:50;color:#fff;background:var(--purple);border-bottom:1px solid #ffffff20}.header-inner{max-width:1600px;margin:auto;padding:20px 4.5%;display:flex;align-items:center;justify-content:space-between;gap:35px}.brand{display:inline-flex;gap:10px;align-items:center;line-height:1;flex-shrink:0}.brand>span:last-child{font-size:29px;font-weight:800;letter-spacing:-1.8px}.brand small{display:block;font-size:8px;font-weight:500;letter-spacing:3.4px;margin:6px 0 0 2px}.brand-mark{position:relative;display:block;width:33px;height:40px;transform:rotate(-15deg)}.brand-mark i{position:absolute;background:#b796ff;border-radius:20px;transform:rotate(35deg);height:31px;width:9px;left:6px;top:0}.brand-mark i:nth-child(2){left:19px;top:3px;height:23px;background:#e8dcff}.brand-mark i:nth-child(3){height:9px;width:9px;left:20px;top:30px;background:#d7fa81}#navigation{display:flex;align-items:center;gap:25px}.nav-trigger,.nav-link{font-size:12px;font-weight:700;white-space:nowrap;display:flex;align-items:center;padding:12px 0}.nav-trigger:after{content:'+';margin-left:8px;font-size:16px;font-weight:400}.nav-trigger[aria-expanded=true]:after{content:'−'}.header-contact{background:#fff;color:var(--purple);padding:12px 21px;min-height:45px;font-size:11px;gap:18px}.search-trigger{padding:8px;width:37px;height:37px}.search-trigger svg{fill:none;stroke:currentColor;stroke-width:1.8;width:23px;height:23px}.mobile-toggle{display:none}.mega-menu{position:absolute;left:4.5%;right:4.5%;top:calc(100% - 1px);background:#fff;color:var(--purple);border-radius:0 0 30px 30px;box-shadow:0 20px 45px #19002d30;padding:38px;display:grid;grid-template-columns:1.2fr 1fr 1.1fr;gap:35px}.nav-group:nth-of-type(2) .mega-menu{grid-template-columns:1.25fr 1fr}.mega-menu .eyebrow{color:#75658c;font-size:10px}.mega-menu a:not(.button){display:block;padding:8px 0;font-size:15px;font-weight:700;line-height:1.5}.mega-menu a:not(.button):hover{color:var(--violet)}.mega-menu small{display:block;font-size:12px;font-weight:400;color:var(--muted);margin-top:4px}.mega-menu .menu-overview{border-top:1px solid var(--line);margin-top:15px;padding-top:18px!important}.mega-promo{background:#f0e8ff;border-radius:20px;padding:25px}.mega-promo h3{font-family:var(--display);font-size:42px;line-height:1.05;font-weight:400;letter-spacing:0}.mega-promo p{font-size:13px;margin:15px 0 20px}.mega-promo .button{font-size:10px;min-height:43px;padding:12px 18px}
.hero{color:#fff;padding:45px 4.5% 0;overflow:hidden}.hero-inner{max-width:1440px;margin:auto;display:grid;grid-template-columns:1.05fr 1fr;align-items:center;gap:45px;min-height:610px;padding-bottom:45px}.hero h1{font-size:clamp(64px,7vw,108px);line-height:.99;letter-spacing:-.8px}.hero h1 em{font:inherit;color:#c8a2ff}.hero-copy>.eyebrow{color:#d6c2f1;font-size:10px;margin-bottom:25px}.hero-copy>p{font-size:17px;line-height:1.75;max-width:455px;margin:28px 0}.hero-media{position:relative;border-radius:32px;overflow:hidden;align-self:stretch;min-height:480px}.hero-media>img{height:100%;width:100%;object-fit:cover;object-position:48% center}.hero-media:after{content:'';position:absolute;inset:45% 0 0;background:linear-gradient(transparent,#18002a99);pointer-events:none}.hero-image-label{position:absolute;bottom:28px;left:28px;right:28px;z-index:1;display:flex;align-items:end;justify-content:space-between;gap:20px}.hero-image-label>span{font-size:23px;font-weight:500;line-height:1.25;letter-spacing:-.7px}.hero-image-label>b{font-size:55px;font-weight:400;line-height:1}.focus-strip{border-top:1px solid #ffffff33;padding:28px 0;display:flex;align-items:center;justify-content:space-between;gap:25px;font-size:12px;max-width:1440px;margin:auto}.focus-strip>span:first-child{font-size:10px;letter-spacing:1.5px;color:#d8c4f1}.focus-strip>span:not(:first-child):before{content:'✳';margin-right:15px;color:#c5a0ff}.services-section{padding:85px 4.5%}.service-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}.service-card{border-radius:28px;overflow:hidden;background:#f5f0fb;display:flex;flex-direction:column}.service-card-copy{padding:35px 38px 26px;flex:1}.service-card h3{font-family:var(--display);font-size:43px;line-height:1.04;font-weight:400;letter-spacing:0;max-width:380px}.service-card .eyebrow{margin-bottom:18px;font-size:12px}.service-card p{font-size:15px;line-height:1.65;margin-top:18px;max-width:410px}.service-card ul{list-style:none;padding:0;font-size:12px;margin:22px 0 27px;display:flex;flex-wrap:wrap;gap:7px}.service-card li{border:1px solid #25005b24;border-radius:30px;padding:6px 10px;font-size:10px}.service-card .commerce-art{height:245px;min-height:245px;flex:none;border-radius:0}.wide-service{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;background:#e5d5ff}.wide-service .service-card-copy{padding:45px}.wide-service .commerce-art{height:100%;min-height:370px}.tone-lilac{--art-bg:#e5d5ff;--art-accent:#aa79f3;--art-detail:#caaff4}.tone-peach{--art-bg:#ffe2ce;--art-accent:#ed937b;--art-detail:#f6b59c}.tone-pink{--art-bg:#fbd4eb;--art-accent:#e572b0;--art-detail:#eeb0d2}.tone-mint{--art-bg:#daf1d6;--art-accent:#91b69c;--art-detail:#b9d2ad}.tone-yellow{--art-bg:#f8f1a5;--art-accent:#e4c755;--art-detail:#eee08a}.tone-violet{--art-bg:#a889df;--art-accent:#d6c6fa;--art-detail:#cab3f0}.commerce-art{background:var(--art-bg,#e5d5ff);min-height:340px;position:relative;isolation:isolate;overflow:hidden;border-radius:28px}.art-orbit{position:absolute;left:-4%;bottom:3%;height:73%;width:106%;border:22px solid var(--art-detail);border-radius:50%;transform:rotate(-22deg)}.art-disc{position:absolute;width:90px;height:90px;border-radius:50%;right:10%;top:19%;background:var(--art-accent);z-index:-1}.art-spark{position:absolute;top:5%;left:8%;font-size:110px;line-height:1;color:var(--art-accent);transform:rotate(20deg)}.art-window{position:absolute;left:17%;bottom:15%;width:61%;height:62%;border-radius:15px;background:#fff;box-shadow:9px 13px 0 #25005b20;transform:rotate(-8deg);padding:18px}.window-dots{font-size:10px;letter-spacing:4px;color:#b9a8ce;display:block;border-bottom:1px solid #e8e0f2;padding-bottom:9px}.art-bars{position:absolute;inset:36% 16% 15%;display:flex;gap:8%;align-items:end;border-bottom:2px solid #e7dff1}.art-bars i{width:15%;height:34%;border-radius:6px 6px 0 0;background:var(--art-accent)}.art-bars i:nth-child(2){height:50%}.art-bars i:nth-child(3){height:42%}.art-bars i:nth-child(4){height:75%}.art-bars i:nth-child(5){height:96%;background:var(--purple)}.art-trend{position:absolute;right:15%;top:18%;font-size:64px;line-height:1;color:var(--violet)}.art-ticket{position:absolute;right:4%;bottom:4%;width:25%;height:46%;border-radius:15px;background:var(--purple);color:#fff;transform:rotate(13deg);box-shadow:6px 10px 0 #25005b15;padding:15px;display:flex;flex-direction:column;justify-content:center;gap:9px}.art-ticket>span{font-size:55px;line-height:1}.art-ticket i{height:5px;border-radius:4px;width:80%;background:#c5a0ff}.art-ticket i:last-child{width:55%}.art-brand{display:block;position:relative;z-index:2;top:30px;left:32px;max-width:85%;font-weight:800;letter-spacing:-2px;line-height:1.05;font-size:clamp(32px,3.3vw,52px)}.commerce-art:has(.art-brand) .art-window{height:49%;bottom:12%}.commerce-art:has(.art-brand) .art-spark{top:38%;left:4%;font-size:90px}.art-retention .art-trend{transform:rotate(50deg)}.art-research .art-window{transform:rotate(7deg)}.art-acquisition .art-disc{width:150px;height:150px}.art-experience .art-ticket{border-radius:22px;border:5px solid var(--purple);background:#fff;color:var(--purple)}.art-store .art-window{border-top:17px solid var(--purple);transform:rotate(-5deg)}.art-fashion .art-disc{border-radius:50% 50% 0 0;transform:rotate(20deg);width:145px;height:145px}
.approach-feature{background:#f1e9fc;padding:90px 7%;display:grid;grid-template-columns:1.2fr 1fr;gap:8%;align-items:center}.approach-feature h2{font-family:var(--body);font-size:clamp(40px,4.5vw,65px);font-weight:600;line-height:1.15;letter-spacing:-2.8px}.approach-feature h2 em{font-size:1.05em}.approach-feature>div>p{max-width:520px;font-size:17px;line-height:1.8;margin:28px 0}.approach-map{display:grid;grid-template-columns:1fr 70px;gap:5px 0}.approach-map>div{background:#fff;border-radius:20px;padding:24px 28px;box-shadow:0 8px 0 #d9c8f0}.approach-map>div:nth-of-type(2){margin-left:55px;grid-column:1/-1}.approach-map>div:nth-of-type(3){margin-left:5px}.approach-map span{font-size:11px;color:var(--violet);letter-spacing:2px}.approach-map h3{font-size:28px;margin-top:4px}.approach-map p{font-size:12px;margin-top:6px}.approach-map>b{font-size:70px;font-weight:400;align-self:center;justify-self:center}.approach-map>b:nth-of-type(2){grid-row:4;grid-column:2}.work-section{background:#fff;padding:90px 4.5%}.library-note{font-size:12px;line-height:1.8;background:#f2edfa;border-left:3px solid var(--violet);padding:17px 21px;margin-bottom:35px;max-width:100%}.work-stack{display:grid;gap:28px}.work-card{display:grid;grid-template-columns:.95fr 1.05fr;border-radius:32px;background:var(--purple);padding:18px;color:#fff;overflow:hidden;gap:5%}.work-image{position:relative;display:block;border-radius:23px;overflow:hidden;min-height:400px}.work-image>.commerce-art{height:100%;border-radius:23px;color:var(--purple)}.work-content{padding:27px 25px 25px 0;display:flex;flex-direction:column;align-items:start;justify-content:center}.work-content>.eyebrow{color:#dfc9ff;font-size:10px;line-height:1.8;max-width:400px;margin-bottom:18px}.work-content h3{font-family:var(--display);font-size:42px;line-height:1.08;letter-spacing:0;font-weight:400}.scenario-note{font-size:10px;color:#dfd1f2;margin:17px 0 0}.scenario-stamp{position:absolute;bottom:18px;left:18px;background:#ffffffed;color:var(--purple);font-size:9px;font-weight:800;letter-spacing:.8px;padding:8px 12px;border-radius:30px;z-index:3}.results-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:19px;width:100%;margin:25px 0}.results-grid strong{display:block;font-family:var(--display);font-weight:400;font-size:48px;line-height:1.1;white-space:nowrap}.results-grid small{font-family:var(--body);font-size:17px;letter-spacing:0;margin-left:3px}.results-grid span{font-size:10px;line-height:1.55;display:block;margin-top:8px}.work-card .button{font-size:10px;min-height:45px;padding:13px 20px}.india-feature{background:var(--violet);color:#fff;padding:90px 7%;display:grid;grid-template-columns:1.15fr 1fr;gap:20px 8%;position:relative;overflow:hidden}.india-feature>.eyebrow{grid-column:1/-1}.india-feature h2{font-size:clamp(48px,5.3vw,78px)}.india-feature>div p{font-size:18px;line-height:1.8}.india-feature .button{margin-top:28px}.insights-section{padding:90px 4.5%;border-radius:0 0 40px 40px}.editorial-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:25px}.editorial-card{border:1px solid #e3dce9;border-radius:24px;overflow:hidden;background:#fff;transition:transform .2s,box-shadow .2s}.editorial-card:hover{transform:translateY(-4px);box-shadow:0 12px 30px #25005b0b}.editorial-card>a{display:flex;height:100%;flex-direction:column}.editorial-image{position:relative;aspect-ratio:1.6;overflow:hidden;background:#ece6f4}.editorial-image img{height:100%;width:100%;object-fit:cover;transition:transform .5s}.editorial-card:hover img{transform:scale(1.035)}.card-type{position:absolute;top:16px;left:16px;border-radius:30px;background:#fff;padding:6px 11px;font-size:9px;font-weight:700}.editorial-content{padding:27px;display:flex;flex-direction:column;flex:1}.editorial-content .eyebrow{font-size:9px;margin-bottom:16px;color:#66517f}.editorial-content h3{font-size:24px;line-height:1.25}.editorial-content p{font-size:13px;line-height:1.75;margin:17px 0 25px;color:#61546f}.editorial-content .card-link{margin-top:auto;font-size:10px}.editorial-content .card-link span{font-size:23px}
.contact-section{padding:85px 7% 95px;color:#fff;background:var(--purple)}.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:10%;max-width:1400px;margin:auto}.contact-grid h2{font-size:clamp(52px,6.3vw,88px);line-height:1.03}.contact-grid h2 em{color:#c9a1ff;font-size:.86em;letter-spacing:-3px}.contact-grid>div>p{font-size:17px;line-height:1.75;margin-top:25px}.contact-loop{font-size:130px;line-height:1;color:#a878f2;margin-top:55px}.required-note{font-size:10px!important;opacity:.8;margin:0 0 22px!important}.contact-form label{display:block;font-size:12px;font-weight:500;margin-bottom:24px}.contact-form input:not([type=checkbox]),.contact-form select,.contact-form textarea{display:block;width:100%;border:0;border-bottom:1px solid #aa8bc2;border-radius:0;color:#fff;background:transparent;padding:12px 0;font-size:15px;line-height:1.6;min-width:0;margin-top:6px}.contact-form input::placeholder,.contact-form textarea::placeholder{color:#ba9fd0;font-size:13px}.contact-form select option{background:#fff;color:var(--purple)}.contact-form textarea{resize:vertical}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:24px}.contact-form .form-consent,.newsletter-consent{display:flex;align-items:start;gap:10px;font-size:10px;line-height:1.8;font-weight:400}.form-consent input,.newsletter-consent input{accent-color:#b88cff;width:15px;height:15px;flex:none;margin:3px 0 0}.form-consent a,.newsletter-consent a{text-decoration:underline}.contact-form>.button{margin-top:7px}.honeypot{position:absolute;left:-10000px;height:1px;width:1px;overflow:hidden}.form-status,.newsletter-status{margin-top:20px;background:#e2d4fa;color:var(--purple);border-radius:12px;padding:17px;font-size:13px;line-height:1.75}.is-error{background:#ffe5de;color:#7f2409}.site-footer{background:#14002e;color:#fff;padding:65px 7% 25px}.footer-top{display:grid;grid-template-columns:1fr 1fr;gap:10%;padding-bottom:55px;border-bottom:1px solid #ffffff29}.footer-top>div>p{font-size:14px;line-height:1.8;color:#baa7d1;margin-top:22px}.footer-newsletter h3{font-size:28px;line-height:1.25;letter-spacing:-.6px}.newsletter-input{display:flex;border-bottom:1px solid #9b7cb3;margin-top:20px}.newsletter-input input{width:100%;min-width:0;border:0;background:transparent;color:#fff;padding:12px 0;font-size:15px}.newsletter-input button{font-size:30px;color:#d1adff}.newsletter-input input::placeholder{color:#c0abd4}.newsletter-consent{font-size:9px;margin-top:15px;color:#c1afd4}.footer-links{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;padding:45px 0}.footer-links h4{font-size:11px;letter-spacing:1.3px;margin-bottom:20px}.footer-links a{display:block;font-size:12px;margin:11px 0;color:#cbb9dc}.footer-links a:hover{color:#fff}.footer-bottom{display:flex;gap:30px;border-top:1px solid #ffffff29;padding-top:24px;font-size:10px;color:#bfa9d3}.footer-bottom>span{margin-right:auto}
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